.Akshali Shah, Manager Director, Parag Dairy FoodsNew Delhi: Parag Dairy Foods has actually extended its whey healthy protein product line under the Avvatar company, with a concentrate on customization of the products for the consumers as portion of its brand-new advertising and marketing technique, Akshali Shah, executive supervisor at Parag Milk Foods pointed out in a conversation with ETRetail.With this development and also desires of the type increasing at a 30-35 per cent CAGR, it aims to accomplish a 20-25 per-cent market share in this category by 2027-28. The business has actually presently put together its whey healthy protein manufacturing resource in Pune, Maharashtra which provides it a competitive edge and enhances its market job, Shah shared.The firm has actually invested about Rs 300 crore in establishing and also broadening its whey healthy protein manufacturing capability.The whey healthy protein classification, which presently contributes 7 per cent to Parag's total earnings, is actually anticipated to support 15 per-cent in the following 3-4 years. Currently, regarding one-third of the company's whey protein sales come from ecommerce platforms, providing it an across the country reach.To cater to the young people and gym-goers and further profit from the expanding demand, Parag Dairy Foods considers to circulate its items via modern-day business stores, specialized whey protein stores, as well as online stations, ensuring omnichannel availability.This assertive growth aim at is actually additionally backed due to the company's influencer-driven advertising projects and its strong distribution system, that includes over 35 depots and a strong visibility in both conventional and also electronic retail.As per the business's Q1 FY25 regulatory upgrade, the firm has a network of ~ 6200 representatives and 682 very stockists. It likewise has an existence in 4.6 lakh retail touch aspects and targets to connect with 13-15 lakh touch points through 2027E.
Posted On Sep 30, 2024 at 09:52 AM IST.
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